Earlier this week, Melanieand I took our parents to Las Vegas for their first visit. Soaking up the 90+ degree weather was heavenly after walking through the frigid casinos. Decided against pressing my (usually bad) luck at the tables and didn’t gamble. Well, aside from letting my parents lose $2 on slots so they could say they gambled in Vegas. TOO CUTE.
When people find out Mel and I are twins, they usually ask whether we have similar styles. As you can see, I’m more of a bohemian-fringe-loving-cowboy boot wearing gal while Mel is more the glam-polished-uptown-vibe-heel wearing type. (photo by Taisa)
while checking out Aryn K, we met Akira Chicago owner Erikka and Sarah who were picking up amazing pieces for the store
in the afternoon, we headed to Project at Mandalay Bay where we saw brands such as Wildfox, Dolce Vita, and Buffalo David Bitton
thanks so much to HUDSON for throwing one helluva good time!
cooling down outside after a full on dance fest (such good music throughout the night) with Natalie, Dylana, Taisa, Mel and our new friends from Paris
Bring 35 fabulous bloggers to Vegas for three days, letting them roam WWDMAGIC with more than 1,300 brands, and it’s bound to be a content building, buzz generating, networking-love fest. Looking back, it was just an incredibly exciting experience to meet the creative forces behind some of my favorite brands, and to be among the buyers getting a sneak preview of summer and fall collections before they hit stores.
There were way too many highlights to fully list out, but my favorites include talking to the fabulous Creative Director of BB Dakota, Katharine Brandes, while previewing the brand’s summer and fall lines (so many great pieces!); meeting the Kensie team during their champagne party; and simply being around all the other amazing bloggers who were just as excited as I was to be a part of the WWDMAGIC experience.
It was also encouraging to meet with brands that are fully embracing bloggers and have a strong social media presence. As we begin to see more and more designer collaborations with bloggers, brands are understanding the influence bloggers today have in the retail arena and the impact they can make on their customers. When a brand gets it, there’s a win-win situation for everyone involved.
HUGE thank you to WWDMAGIC, Teen Vogue and Fashionably Marketing!